For my class of Finance I have the chance to interview Mr. Ender Vega. Ender Vega is a humble, very professional, successful and wonderful human being. I’m very proud to call him “My Boss”. Ender Vega is the production company Acisum Group’s President which is located in San Juan, Puerto Rico. He started working as a publicist in the mid 90’s. He then discovered his passion for the financial and entertainment business world and created his business in 1998. “I started my company investing all my money in a Spanish-Rock music production called “Fiel a La Vega”. Immediately, the group became the #1 band listened in all radio stations here in the Island”, said Mr. Vega with a smile on his face.
Acisum Group is an event production office, which produces concerts and works with artists and singers. The definition of the name is MUSIC (in Spanish: “MUSICA”, which means music, backwards: “ACISUM”). Acisum Group’s mission statement, featuring the slogan Acisum Group is: “Creating Extraordinary Quality Events”, which summarizes the Company’s goal strategies and values. In the future, Acisum Group will focus on innovations and growth in the areas of event and music productions and artist management with high-tech equipment. Their mission statement is to create and promote productions and provide the best customer service.
In his 10 years as a production office for home entertainment and artist management, Acisum Group has worked and produced concerts such as Vico C – “Encuentro”, Objetivo Fama… “El Concierto”, Tego Calderón "El Abayarde”, Fiel a la Vega, Anais “Asi soy yo”, The Originals ... Grupo Mania, Don Omar ... King of Kings, Don Omar “Sinfónico”, Lazy Town and Hi-5 among many others thus achieving a number one position in the entertainment industry here in the Island. Acisum Group has also worked managing artists like: Tego Calderón, Vico C, Anais, Fiel a la Vega and Tony Dize. Vega’s company has distinguished itself by being recognized by the Puerto Rican press: "Acisum Group creates impressive events”. (El Vocero de Puerto Rico, 2007).
“My business is my life”, said Mr. Vega when the meeting started in his office. Mr. Vega is also the creator of the reality TV show: “Objetivo Fama” (Hispanic version of American Idol and partner of Univision). “I really like to invest in good and wonderful productions and that makes me secure and happy; it’s a hobby”. He answered all my questions regarding lending and equity investing in his company. Mr. Vega has several partners in Venezuela, Mexico, Brazil, USA and Argentina and makes investment with their offices as well. “I hate borrowing money from my partners, but sometimes I have to do it; is the way the business works. Years ago I had a partner in Puerto Rico and our partnership was 50/50; we had the responsibility to have equity investing in our projects. I like to be in that position because if you loose money, you loose only half of it. I have to do it with some risks projects”.
He explained the difference between lending and equity investing. Lending provides (money) temporarily on condition that the amount borrowed is returned, usually with an interest fee and equity investing is the money that is invested in a firm by its owners or holders of common stock (ordinary shares) but is not returned in the normal course of the business. Investors recover it only when they sell their shareholdings to other investors, or when the assets of the firm are liquidated and proceeds distributed among them after satisfying the firm's obligations. Mr. Vega knows his business very well. He plans to continue in the entertainment business scenario with new, creative, educational and wonderful projects.
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