At home... working on my future...

It's 9:41pm and Im thinking about my future. IRS, medical insurance, retirement plan... a security... I'm big, I'm great someone said... an incredible leader others said... It's time to move forward, to plan other strategy. I'm going to give myself a year. I think a year is more than sufficient to make a wise and intelligent movement. Television is my life and I'm going to conquer this media. I'm tire of being second and I'm tire of making money for everybody else... now it's my turn. Josema Hernández go ahead!!! A YEAR IS MORE THAN THAT!!!!

Thanks to Internet Marketing Class I already have my keywords

Internet Marketing was a great class. I enjoyed applying to my “website” Internet applications and keywords. For the leadership portfolio assignment, we had to select five keywords for our company (PRODUCTORES).

My five keywords were “live shows”, “Event Company”, “Puerto Rico television”, “Productores” and “Reality TV shows”. With these words I had the chance to make an analysis and learn the importance of these elements in my company. I really liked to know all about the different applications I can use for my business. With this analysis I found the following on my keywords:

Live Shows: The keyword (Live Shows) will be kind of difficult because this phrase is very general (too many Webpages with the same phrase). To be in a top position I have to be more specific regarding my searching results.

Event Company: It’s easy to get a top ranking position with this phrase (events company). This phrase represents a specific search and is a very easy way to find us.

Puerto Rico Television: “Puerto Rico Television” it’s a very easy keyphrase to be in the top rank position. It’s very easy because is more specific and we can “jump” directly to the top rank.

Productores: “Productores” it’s a very easy keyphrase to be in the top rank position. This phrase has a great page rank. To get to the top rank position, “productores” would require being more specific and powerful (in a link). This also is our company name and that’s why this keyword its so important for us.

Reality TV Shows: “Reality TV Shows” it’s a very easy keyphrase to be in the top rank position. This phrase has a great page rank. To get to the top rank position, “Reality TV Shows” would require being more specific and powerful (in a link).

Universal Pictures as an Important Brand

In our class of Branding we have the chance to select a brand (I choose Universal Pictures) and analyze it. Universal Pictures Portfolio has achieved both popular success and critical acclaim with its recent Academy Award winners Atonement, The Bourne Ultimatum, King Kong, Brokeback Mountain, Ray, A Beautiful Mind, The Pianist and Lost in Translation. Classic, Academy Award-winning films from Universal include All Quiet on the Western Front (1930), To Kill a Mockingbird (1962), The Deer Hunter (1978) and Schindler’s List (1993).

Brand Research

Target Market: The specific target market audience of UP are 15-35 year old men. However, their products (movies) are for different ages and have individualized target analysis (per project).

Competitive Landscape: Consumer spending drives demand. The profitability of individual companies depends on creativity, marketing, and distribution. Large companies often have the advantages of long-term contracts with key actors and directors, a permanent staff of technical employees, and wide distribution networks. Small companies can compete successfully by creating marketable movies, often for niche audiences, on low budgets. Although production work is labor-intensive, the value of the product results in high average annual industry revenue of $300,000 per employee.

Current Position in the marketplace:

With movies successes, Universal has the third-place finish in market share, close behind No. 1 Buena Vista and No. 2 Sony (two studios with women in top positions).

Branding Components:

Logo: "The Glittering Globe”: On a black background, an arc slowly appears and brightens. Lights begin appearing below the arc and we see that this is another globe, looking over Europe. We move down as the lights appear all over Europe, and then Africa. As we begin to zoom out, the letters "UNIVERSAL", in a similar font as the last logo but handsomely redone, rotate to the front of the globe. By this time, the globe is shining from the back. A small copyright appears at the bottom-right.

Slogan: “Universal Has The Picture”

Mission Statement: UP focus on attention and integrity toward exemplary production services. They remain constant in our commitment to insure our reputation of extending Universal Picture support, vendors and alliances to exceed any and every expectation our client may have.

National Association of Latino Independent Producers

I decided to join the National Association of Latino Independent Producers (NALIP). NALIP is a national membership organization that addresses the professional needs of Latino (a) independent producers. The mission of this organization is to promote the advancement, development and funding of Latino (a) film and media arts in all genres. Also, NALIP is the only national organization committed to supporting both grassroots and community-based producers / media markers along with publicity funded and industry-based producers.

I have chosen to participate in the National Association of Latino Independent Producers because, as a leader in my area, I like to stay informed and active on everything regarding the entertainment business. Also, I am proud that producers in the Latino community have a professional organization to represent us and make thing happens.

The main goal I want to accomplish with this Organization is getting my point of view across by participating in all the activities in Puerto Rico and USA. I’m looking forward to becoming an important leader of NALIP, creating TV / Films projects in my area and collaborating with other Latinos producers. I basically think that the key word is teaching. We have the responsibility to “spread the word” about opportunities in the producing field here in Puerto Rico by supporting and promoting our NALIP chapter.

Through the National Association of Latino Independent Producers, I plan to be involved and participate as much as I can in special activities and organization meetings. My course of action for the next 12 months is to concentrate on the needs of the Puerto Rican producer. I’m going to implement additional benefits for members including: seminars, the possibility of health insurance, working with charity, public relations assistance (press conferences and interviews), as well as active collaboration with other NALIP associates. My priority in this matter is assisting and fulfilling the needs for education. I want, as a member, to help people make wise and informed choices and to do that hey need to be guided with practice in the field.

The National Association of Latino Independent Producers (NALIP) has become an opportunity to show my abilities and skills as a leader in the entertainment industry.

“Finally, my Business Plan project is a reality. For sure, I’m going to be very successful in the Puerto Rican entertainment industry!”

Tory Johnson (1996), CEO of Women for Hire did a concise and great introduction in an article called Building your Business Plan: “Starting and managing a business takes motivation, research, preparation, talent, and foremost: a good business plan. Before beginning, take the time to evaluate and explore your business and personal goals. Once you do that you can use the information to create a thorough and thoughtful business plan that will help you achieve these goals”.

I’m speechless doing what I love to do most: entertain Puerto Rican people with great and creative choices from TV to Live Shows. With the help of this business plan I’m going to be better prepared to be part of this wonderful entertainment market. I want my company to create new things, offer new and fresh concepts, and provide new ideas to my clients.

When I started doing this Business Plan I didn’t know how hard it would be: I have a job. Sometimes I come home late, and also I have to take care of additional things regarding my job like after work meetings and travels. When I realized how much work it would be, I had to be more organized and clear of what I needed to do: A COMPLETE PLAN FOR MY BUSINESS, PRODUCTORES. PRODUCTORES is a TV, event, and live shows production office. It will be located in San Juan because almost all the TV productions in Puerto Rico are produced there. “Puerto Rico is the best place as regards entertainment and nightlife” (travelmaps.com). PRODUCTORES plans to provide all the elements of the production process, utilizing other suppliers (production manager, lighting directors, sound engineers, TV technicians, etc) for each project.

PRODUCTORES mission statement, featuring the slogan PRODUCTORES: “Creating Extraordinaire Quality Events”, summarizes the company’s goal, strategies and values. In the future, PRODUCTORES will be focus on innovations and growth in the area of TV and event production, and artist management with high-tech equipment and services. Our mission statement is to create and promote the productions and to offer the best customer service. Our services include negotiation and deal making with clients, music production, complete production staff: directors, producers, choreographers, dancers and production managers, technical support: lighting, sound, “staging” and video, operation logistics: mails, immigration, insurances, entertainment legal advisors, operation and installations of events; among others, tours: tour coordination and accommodations for artists, managers and coordinators, venue coordination, merchandising coordination, public relations and publicity, booking (artists), artist management, TV Production (television specials, realities; among others).

During the first week I had to go to past classes to refresh ideas. Entertainment Business Finance and Project and Team Management classes helped me to identify and develop the ideas I presented for my business plan. These two classes made my life a little easier during this Business Plan Development course. With these elements I was able to start my papers without any problems and with a calm attitude. The ideas and concepts that came to my mind were very real and fundamental. I like to feel that I can see the results of a hard road. The professional applications I selected helped me to make an excellent choice and gave me a very clear scenario to develop my TV, live shows and event company.

At the end of the course I’m going to have a complete project to present in my hands. I have many ideas and I want to accomplish all of them. My company would be a successful one in the Puerto Rico area because right now my competitors need to present fresh ideas like mine.

I had many challenges and opportunities creating this project. The challenges I encountered doing this plan were endless. First of all I had to deal with the time. I worked all day and then I had to come to my apartment to think about my project. It was hard work. Another thing I had to accomplish was to review my previous clasess. I really enjoyed viewing all this material. An opportunity I will have is to present this plan to investors and banks in Puerto Rico. It’s amazing how you can create your future in a paper. I know that I will have the opportunity to be successful and to present fresh ideas and new concepts to the Puerto Rican community. They will experience a different kind of television, a different form of technology.

Definitely, the EBMS curriculum and this course helped me to increase the leader within me. I feel more professional and confident with all the tools I learned here. The best thing was the contact with my classmates and other professionals and the learning I received from all the courses. Being in an online program could be a little bit more difficult than being in a class. “Primera Hora”, one of the most important newspaper in Puerto Rico conducted an interview with me to discuss my experience with the online program with a USA university. I really like this because I feel that I am making a change. I am a pioneer in the NEW entertainment business in Puerto Rico.

Puerto Rican Mobile Marketing Survey: Understanding people vs. ads

In general terms, Puerto Rico has a great potential in publicity and marketing. Here we have a lot of promotions from billboards to flyers to mobile marketing campaigns. I made a survey to understand what people want and what they think about mobile marketing campaigns in general. Some of my questions are directed to the mobile applications itself; I was be surprise when I read the results.

I found the results very interesting. I can summarize several of these results in the following way: everybody (100%) has a cell phone, 60% of the surveyed people primarily use their mobile devices to check mails, text, etc. (data), 80% of the surveyed people like to upgrade their mobile devices every time they can, one person hates mobile advertising, 80% of the surveyed people do not play games on their cell phones and 100% of them didn’t buy anything (applications, games, etc.).

When I asked them if they feel traditional ads are going to be replaced by this kind of advertising they answer me the following: “(1) I hope not. I pay for service, why should I suffer ads – it’s not free, media supported service, (2) I think mobile ads are going to be a complement to traditional ads, (3) No. The most of mobile ads are full text and the traditional ads include images, graphics and situation to capture the customer attention to buy its products, (4) Yes, because it’s faster, (5) Yes, because no paper is spent and helps the planet”. The answers are very interesting: 40% of them said that they understand traditional ads are going to be replaced by mobile marketing, 40% said no and the 20% said that traditional ads are going to be a compliment of mobile ads. In terms of the importance of functionality and stylish 100% of the surveyed people said functionality is more important than style.

People in my survey are very aware and understand what the mobile marketing is. I choose different people with different personalities and they were similar in many ways. I discovered that people want mobile applications but in an easy way. For example, they didn’t like to buy ringtones but 80% like to upgrade their mobile devices.

Lastly, this survey is going to help me in my Business Plan Project because of the content and the answers. For this Project, I want to incorporate many concepts I learned in the Mobile Marketing & Commerce class. The survey results are helping me with my critical thinking and organization skills. Regarding this survey, I think that we always have to listen to what people want, that’s the key of success.